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You’ll have incredible adventures (and stories to tell)

Stories have a narrative structure that our brain follows very easily. This
narrative structure is something that we see every day. Think about how you
talk to your colleagues at work, and how your anecdote becomes something
that leads them onto an ending. You telling a story is powerful because it
has excitement and tension built in (even if you are just talking about last
night’s TV). The human brain loves it, and waits to the end if it is done well

enough.

Take any powerful brand today that is using storytelling and you will see
that the ideas and concepts it conveys in it’s storytelling marketing make the
audience feel something. They feel an emotion, and anyone who has spent
even ten minutes on a course about advertising will know that emotions sell,

pure and simple.

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